Washington, DC (11/07/08) – As economic pressures increase, more people are looking to donate to organizations that they can trust to put their contributions to the best use. Especially now, donors place greater emphasis on knowing what their gifts are used for, and seeing the results produced. Charity Navigator, the primary organization for charity evaluation, has recently awarded American Forests their highest rating of four stars for fiscal management, providing further confirmation that gifts to American Forests are always put to use for their intended purpose.

Charity Navigator, which assesses the efficiency and effectiveness of charitable organizations, has awarded American Forests this highest rating with the statement that American Forests “outperforms most other charities in America. This ‘exceptional’ designation from Charity Navigator differentiates American Forests from its peers and demonstrates to the public it is worthy of their trust.” Executive Director of American Forests, Deborah Gangloff comments on the new ranking, “American Forests is proud to be recognized by the leading charity bureau. We want people to know that when they give to American Forests, they can be confident that their donations are being used wisely.”

American Forests has also been recognized by the Better Business Bureau for meeting all their standards for charity accountability, and has been given an A rating from the American Institute of Philanthropy. With recommendations from such institutions dedicated to watching out for the consumer, contributors can be certain that their donations to American Forests are a safe investment.

Every dollar donated to American Forests’ Global ReLeaf program, without exception, plants a tree at one of our many project locations across the planet. These include regions that have been deforested by wildfire, disease, pests, development, and natural disaster. With over 25 million trees planted already, American Forests continues to grow a greener future for our nation and our world.

Consider American Forests this holiday season as you search for gifts for friends and loved ones. Global ReLeaf trees are easy to buy, a great fit for any budget, and bring a lifetime of benefits. To order today, call 800/545-TREE, or visit www.americanforests.org. We arrange for the trees to be planted in the name of your gift recipient, and will send them a personalized holiday certificate free of charge. Order by December 10 to ensure holiday delivery.